Hi–I’m Josi.
I’m a graphic designer based in Santa Cruz, CA, specializing in work that’s both functional and beautiful.
These days, I make my own rules — freelancing, raising kids, and hanging with my dog. Before that, I was an in-house designer, and I’ve always loved knowing the inner workings of a company and refining every detail of the projects I touch. Freelance work keeps me sharp, offering new challenges, fresh perspectives, and the thrill of diving into the unknown.
I’m a research nerd who loves finding smart, unexpected solutions to design problems and pushing ideas to their full potential. Whether I’m crafting a brand identity or fine-tuning packaging, I bring strategy, curiosity, and care to everything I do.
I earned my BFA in Graphic Design from the Academy of Art University in San Francisco, where I had the chance to study every facet of design — from typography and packaging to print and web. I’d love to hear about your next project.